Retail Store Opportuntity
 Join us as a Bad Backs Retail Licensed Store Owner

Back pain is a common challenge for many Australians and they need products that provide a solution. Be part of that solution and help your customers address a major problem in their life; plus you’re tapping into a healthcare market that keeps growing.

Our retail business model operates successfully as a Licensor / Licensee Partnership with a limited number of semi-destination stores in each State.

Retail Store Opportunities

Store Fitout Design

We offer a complete store fitout style guide, from store flow & displays to ticketing design & marketing material

An Established Customer Base

Our customers love us because we bring innovative solutions from around the world

Niche Market

As a licensed distributor, you will enjoy success in a huge market with limited competition

Be part of something special

While retailers are shutting their doors and opening online stores, Bad Backs has identified a need to reverse this trend.

Why Join Bad Backs

As a frustrated chronic back pain sufferer, Bad Backs' Founder Felicity Wood identified a gap in the market for products and resources for back pain sufferers, and started the Bad Backs online store in 2001. The website today offers 500+ products and is supported by a Discussion Forum, medical research and relevant health information from multi-disciplinary healthcare professionals.

ONLINE we are HONcode Accredited since 2002 and a Google Trusted Store. IN-STORE Bad Backs is a registered product supplier to most of the Private Health Funds.

When 80% of us experience back pain at some point in our lives (ABS), and with changing demographics, and Australia's population moving into a more sedimentary lifestyle, the need for back care and related products continues to grow exponentially.

Why a licensee rather than a franchisee?

Much greater flexibility in the way business is operated

Less commitment to numerous obligations & KPI's

The benefits of becoming a Bad Backs Retail Store owner

In addition to building a lucrative business, you can be part of a national brand and market leader, with a number of unique and exclusive products, driven by a passionate, experienced and dedicated team, who are interested in helping others with back pain and related conditions. And the success for our Licensees is anchored by our business values, training, unique product range and Licensor support.

The Bad Backs Management team's experience includes:

Proven etailing expertise (to drive retail traffic to your store) - you certainly won't open your doors from a ‘standing start', but will ‘hit the ground running', and our international resources for manufacturing and sourcing the latest innovative range of products.

What do we look for in a Bad Backs Retail Store Owner

Currently Bad Backs has retail stores in Melbourne, Perth and Sydney. And we welcome discussions from interested parties in the ACT, Adelaide, Brisbane, Gold Coast & Hobart.

The success of our retail partners is very important to us, so we do set a number of requirements for potential store owners, including:

  • Experience in the health industry, or interest in therapeutic healthcare
  • People management  & good listening skills
  • A passionate and positive outlook to building a business.
  • ALSO would suit an individual, couple, ex corporate executives or health professionals.
  • Computer skills in Microsoft Office (Word, Outlook, Excel)
  • Excellent written and verbal communication skills, mature manner
  • Ability to assemble furniture and undertake minimal repairs
  • A professional and caring approach to support our mission of ‘helping empower people with back pain to find simple solutions’.

Register Your Interest