Backjoy

BackJoy is a US company that designs products to improve posture and relieve back pain. The company was founded by Preston Willingham in 2005. BackJoy offers a range of products, including ergonomic seat cushions, posture correctors, and back support devices

All their designs to help you maintain proper spinal alignment and alleviate discomfort associated with prolonged sitting or poor posture. The company's mission is to empower people to take control of their back health and enhance their overall well-being. Check out the range at Bad Backs.