Press Release

21 days to a taller and slimmer look you… take on the Bad Backs 21 day posture challenge

If the long-term medical benefits of maintaining good posture don´t get your attention, then the fact that it can make you appear taller and slimmer certainly will. Wearing heels, sitting at a desk all day and carrying a handbag all have a negative impact on our posture.

We challenge you to the 21 day posture challenge! Yep – that´s 21 days to change a lifetime of bad posture habits. Can you do it? Simply wear the Bad Backs® Essential Posture Brace for 21 days (yes, that´s three short weeks).

And the result? You will sit straighter and stand taller. And who doesn´t want to stand taller every day?

BACK FACTS:

  • one in 10 Australians right now are living with chronic back pain, and 80 per cent of us will experience back pain at some point in our lives
  • It´s the same as eating your greens and getting immunised – Prevention is better than cure! Ensuring that you´ve got a good posture goes a long way towards supporting your postural health for now and in the future

ABOUT THE BAD BACKS® ESSENTAL POSTURE BRACE

The Bad Backs® Essential posture brace is ideal to correct hunching, rounded shoulders. This lightweight brace is comfortable enough for every day use – giving firm support but allowing your shoulders and arms to move freely.

The Brace works its magic when your shoulders are relaxed, and it is then that you will feel the improved postural position – keeping your shoulders back, helping you sit straighter and stand taller!

And, it´s been designed in Australia for Australians. Made of unique elastic material that is padded where it counts, so it´s comfortable on your skin, and doesn´t rub. You can wear it directly on your bare skin and is not visible through your clothing

WHO IS IT FOR

Many people suffer from round shoulder syndrome without even realising – hunching forward, your shoulders tense… and it´s only when the muscles start to ache in your neck that many realise there´s a problem. The brace works for those times when you can feel yourself getting tired, and starting to ´droop´ or slouch.

The brace is ideal for growing bodies, or people who want to correct their posture – whether it be to stop you from slouching at your computer, or to support your back while you’re labouring. It´s even great for people who want to stop slouching on the couch, or during exercise.

For more information on the Bad Backs® Essential Posture Brace, click here.

Here´s some other articles on good posture at home, at work and at play.

Five tips on how to straighten up at the office

Four ways to improve your posture at home

Posture management for bad backs

Sleep posture and back pain

About Bad Backs

Bad Backs is Australia´s leading retail specialist in back pain relief products. Established in 2001, Bad Backs was started by a group of typical back pain sufferers, who found it impossible to find a single source of information and products related to back pain management. Bad Backs offers a range of high quality therapeutic products from around the world, many of which are exclusive to us in Australia. We pride ourselves on being a one-stop resource that puts all the available options at your fingertips.

For more information on this product and more, visit www.badbacks.com.au or contact
Katherine MacPherson, The Hunter Box, 0423 761 734 or katherine@thehunterbox.com.au.