Bad Backs gives birth to kneeling chairs

Bad Backs, Australia’s leading online destination for back pain relief resources and products, has launched www.kneelingchairs.com.au – a microsite dedicated to one if its most popular product categories.

Bad Backs Gives Birth to Kneeling Chairs

Bad Backs, Australia’s leading online destination for back pain relief resources and products, has launched a microsite dedicated to one if its most popular product categories.

So what’s all the fuss about kneeling chairs and why a whole website dedicated to it? 

According to Bad Backs founder, Felicity Wood, kneeling chairs are quite the cult item and consumer interest in them is growing.

“Before starting this business I wouldn’t have guessed it, but the humble kneeling chair has quite a league of fans,” says Felicity.

“The microsite is a way of giving focus to this category; presenting our product offering, and of course delivering detailed information to help customers make an informed choice,” explains Felicity.

At www.kneelingchairs.com.au, you’ll find everything you need to know about the ubiquitous chair, including where they originated, how it evolved, the science behind them, and some advice on choosing the right chair.

“We have had enormous success with the informative aspect of the Bad Backs site, people really are seeking information and answers on back pain, and likewise we have tried to emulate that with our kneeling chairs site.  It’s much more than just an online catalogue.”

“Microsites will be an ongoing strategy for Bad Backs, in response to customer demand for a more specialised, simpler online destination.  All the microsites will be fully supported by Bad Backs security, warranties and full customer-service offerings,” explains Felicity.

Now in its seventh year of operation, Bad Backs (www.badbacks.com.au) has gone from strength to strength, launching a sister site in the US, as well as three major retail outlets in Melbourne, Sydney and Perth.

With 80% of the population experiencing back pain at one time or another, the Bad Backs website continues to attract a  large community of users who come to access the latest information and research on back pain (both western and holistic), contribute to the forum, and to source large range of remedial products.

About Bad Backs

Bad Backs (www.badbacks.com.au) is Australia’s number one online destination for back pain relief resources and products.

With more than 80% of Australians suffering chronic back pain, Bad Backs is committed to providing information and resources to help ensure sufferers receive high-quality, information (traditional and holistic) enabling them to make informed decisions.

Since its inception in 2001, Bad Backs has gone from strength to strength, with growth around 40% per annum.  Following years of business growth and success, in an online environment, the decision to open a ‘bricks and mortar’ outlet was driven largely by customers seeking opportunities to ‘try before they buy’.  Bad Backs currently has retail stores in Melbourne, Sydney and Perth, with further outlets planned for other states.

Bad Backs is a source of high-quality, value-for-money products (500+), spanning ergonomic chairs, to lumbar support and massagers, with the selection largely driven by customer demand and feedback.  Our products have also been selected in consultation by a team of health professionals (traditional and holistic), who also provide a comprehensive range of content related to chronic back pain management. 

Online visitors return to the site to access the latest innovations and developments in spinal care research, which is sourced from leading international research institutes, hospitals, Government health resources and increasingly from Government-approved alternative therapy sources.

In addition to the latest research and information, Bad Backs has built a community of chronic back pain sufferers with a popular discussion forum related to pain management, providing users with the opportunity to share their personal experiences.

Following its resounding Australian success, the business extended its operations abroad, with the December 2006 launch of www.badbackstore.com in the USA

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For further information please contact:

Rebecca Camilleri
PR Consultant to Bad Backs
Contact via email
Mobile: 0407 832 093

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