Overwhelming customer satisfaction for healthy 3D sitting
A recent market research survey held by aeris-Impulsmöbel has now made an interesting contribution to a currently very topical subject – health at the workplace. Whenever this crops up, especially with regard to back ache and lack of movement, the ‘sitting’ factor is always at the centre of heated discussions. And that is exactly what the innovative company aeris, specialised in ergonomic, active seats, focused on in its survey of about 3000 users of its swopper 3D active office chair.
Overwhelming customer satisfaction for healthy 3D sitting in motion
Large-scale survey establishes that
the SWOPPER makes you happy.”
A recent market research survey held by aeris-Impulsmöbel has now made an interesting contribution to a currently very topical subject – health at the workplace. Whenever this crops up, especially with regard to back ache and lack of movement, the ‘sitting’ factor is always at the centre of heated discussions. And that is exactly what the innovative company aeris, specialised in ergonomic, active seats, focused on in its survey of about 3000 users of its swopper 3D active office chair.
The results clearly point to the advantages of this seat that encourages and supports movement: 1207 customers responded and:
- 90% of the swopper users say that they have had less back problems since they’ve had the swopper.
- 94% declare that they prefer the swopper to conventional office chairs.
- 97% enthusiastically state that they are happy with their swopper, and
- 98% wouldn’t want to miss it and can heartily recommend it.
The big surprise when using the swopper: sitting does you good!
“We started this large-scale survey because we already have scientific studies that confirm the positive effects of the swopper and from the diverse sources of customer feedback we had an idea of what we now wanted to establish systematically, just how satisfied our customers actually are with the swopper,” says Susanna Kindler, Head of Marketing and Sales at aeris, about the company’s action. “We are overwhelmed by the results. They are decidedly clear and prove that we are on the right track with our push for more movement in the office and in everyday life.”
Specially developed for more movement and to hinder back problems
The Swopper was specially developed for more movement and to hinder back problems. Its 3D flexibility is unique. Worldwide. And the ensuing advantages too. Scientific studies even confirm that the swopper enables more than twice the amount of movement than conventional office chairs (Prof. Dietmar Schmidtbleicher, Wolfgang Goethe University, Frankfurt am Main, Germany, 2003). The conclusion already then was that from a physiological and thus preventive health point of view the swopper is clearly superior to a standard conventional office chair.
The significance of this more movement when sitting is particularly obvious when you consider that today 80% of daily life is sedentary: at breakfast, on the journey to the office, at the desk, in meetings, at dinner in the evening and in front of the television…
Studies confirm that rigid sitting makes you ill.
There are recent alarming studies about this too – from Australia, USA and Canada, for example. They even confirm a measurable danger in conventional, rigid sitting. Blood sugar levels rise, good HDL cholesterol levels drop, the risk of obesity increases, fat burning decreases, muscles are weakened and in general the mind and soul suffer. The scientists even came to this conclusion: when you sit a lot, you risk dying early of heart problems. But they also discovered that just a little can be a great help. This means that by regularly interrupting a rigid sitting posture you can significantly improve the values mentioned above. European sports and movement scientists also recommend including more movement in everyday life, which can sometimes be just as effective as a structured fitness programme.
Summer 2012: 16-week Special Test Campaign!
“We are not only going with the latest trend with our active seats,” Susanna Kindler explains, “but are also making an effective contribution towards more health and fitness in everyday situations. We are also extremely pleased now that our customers have confirmed this so distinctly. So much so that we are starting the “swopper makes you happy campaign” to celebrate the good results this summer. During the course of this campaign, which will run throughout Germany, we will make customers aware of the 14-day test option offered by all the participating authorised aeris dealers to sit yourself happy.”