Press Release

Snoring and sleeplessness may be a thing of the past

Snoring and sleeplessness may be a thing of the past, with the limited release of the Natural Buckwheat Pillow from innovative online Australian healthcare company, Bad Backs (www.badbacks.com.au).

IMMEDIATE RELEASE

Snoring and sleeplessness may be a thing of the past, with the limited release of the Natural Buckwheat Pillow from innovative online Australian healthcare company, Bad Backs (www.badbacks.com.au).

Enlisting ancient customs from Japan, buckwheat (actually a form of plant related to the rhubarb) provides firm yet comfortable support to keep your neck in alignment and reduce muscular tension. In many cases, use of the pillow has also eliminated snoring, substantially reduced back and neck pain and greatly improved sleep quality – leading to a greater sense of wellbeing.

After many years trying to cope with sleepless nights (not to mention the marital problems that can often result from snoring and sleeplessness!), severe asthmatic and sleep apnoea patient Donald Ascher recently discovered this ancient recipe for success.

“My first night with my Natural Buckwheat Pillow was just heavenly”, Donald told us recently. He also achieved an amazing 7 straight un-interrupted hours of sleep on his first night using the pillow – the first time that has happened for him that he can remember. The pillow was easy to use – fitting into his existing standard sized pillow case.

“Thank you for this wonderful product and the rest I need.”
– Donald Ascher, severe Asthmatic and Sleep Apnoea patient

The pillow’s buckwheat hull filling also lasts for many years (some people have had theirs for over 20 years) – making this pillow one of the best value on the market. Long after other pillows have collapsed or worn out, a buckwheat hull pillow will still be fully functional, and Bad Backs’ Natural Buckwheat Pillow is no exception.

The buckwheat hulls used by Bad Backs are hypo-allergenic and thoroughly cleaned to ensure they are free from dust and debris. Buckwheat (fagopyrum esculentum) is not actually ‘wheat’, but a fruit related to the rhubarb plant. The hulls or outer skin of the fruit is the substance that is used in the pillows. The hulls remain cool in summer and warm in winter, making the pillow even more versatile.

Buckwheat has been almost impossible to come by since droughts last year severely affected the producing regions in Australia. However, Bad Backs has managed to secure access to a limited supply of this precious ingredient, and a limited run of pillows are now available for purchase by the general public via Bad Backs’ website www.badbacks.com.au or on freecall 1800 615 666.

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For further information please contact:

Katherine MacPherson
PR Consultant to Bad Backs
Contact via email

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