Bad Backs was recently selected to join the Google Trusted Stores program. To help shoppers identify online merchants that offer a great shopping experience, the Google Trusted Store badge is awarded to ecommerce sites that demonstrate a track record of ontime shipping and excellent customer service. When visiting the Bad Backs website, shoppers will see a Google Trusted Store badge and can click on it for more information. "We know how important excellent customer service and product innovation are to our customers so naturally we're delighted to add this accreditation to our website" - Felicity Wood, Director of Bad Backs As an added benefit, when a shopper makes a purchase at a Google Trusted Store, they have the option to select free purchase protection from Google. Then in the unlikely event of an issue with their purchase, they can request Google’s help, and Google will work with Bad Backs and the customer to address the issue. As part of this, Google offers up to $1,000 lifetime purchase protection for eligible purchases. Google Trusted Stores is entirely free, both for shoppers and for online stores. Shop in confidence at Bad Backs.